Helpful MARKETING Tips


5 Reasons to Outsource Your Digital Marketing

5 Reasons to Outsource Your Digital Marketing

Is your revenue declining or becoming stagnant? Is there a gap in your online presence compared to your competitors? Unsure where to begin communicating through online channels? Facebook, LinkedIn, AdWords, SEO – what does it all mean and should I be using it?

If you ask yourself these questions regularly, then you know investing in Digital Marketing is a must, but you’re not sure where to begin. AdHoc suppliers of SEO or Social Media can confuse your brand message, and hiring a complete team can be costly. So we look at the benefits of outsourcing all of your marketing to specialised expert marketing agency.

Here are five reasons why you should outsource your digital marketing needs.

1. Hire a Team With Expertise 
When you hire a digital marketer, you’re probably getting someone with an overall gist of how to do a variety of online marketing. If you go with an agency instead, you get experts in each individual field such as SEO, social media, web design and content writing. By having a dedicated team at your disposal, you can make sure that each digital campaign equates to the best ROI.

2. Get a Leg Up on the Competition 
When working solo, you may not have the tools needed to study your competition in-depth. Maybe your competitors are receiving much more business than you are, so it’s worth looking at what they are doing right. B2B Digital Marketing agencies have experience with a variety of channels where they’ve monitored strategies through traffic acquisitions and behavior. They can tailor a marketing strategy specifically to your business and put their expert knowledge to use for you!

3. Keep Marketing Affordable 
When you hire an internal marketing team and/or a wide variety of marketing suppliers it can cost you a fortune for the various positions you need to fill. You’ll need a range of skill sets or expertise including developers, graphic designers, copywriters, and marketing marketing to determine the overall strategy. An end-to-end marketing agency with these skills in-house can get you the same or better results for the cost of a single hire.

4. Get Access to Tools and Technology 
Performance marketing tools can improve efficiency and productivity, but do you or your team even know how to use them to their full potential?  By working with a marketing agency, you’ll have access to all the tools you need to compete in today’s market. You’ll also have access to someone who is an expert using these tools and also stays up to date with the latest technology.

5. Free up time better spent elsewhere
One of our clients always says, “Work on your business instead of in it!” We recommend that the most important change you can make is to find three to five hours every week to work on the business, not just in it. I have found that clients who do this, nearly always exceed their expectations. By outsourcing your marketing, this definitely frees up time to do this!

If you need to invest in digital marketing, outsourcing to an agency that will do your digital marketing in Melbourne can save you a lot of time and money, and ensure you get those new leads!