6 Reasons Why You Should Regularly Refresh Your Website

​How often do you refresh your website?
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​It’s key to ensure it is given a refresh regularly to ensure the content is current, increases your search engine rankings and to let your audience know you are active. Let’s take a look at the reasons why.

1. Up to date and correct content
When was the last time you reviewed the content on your webpages? What about the ones that were setup way back when? Even if some of these pages aren’t accessible without a URL, they can be slowing your site down. Refreshing your website allows you to weed out any unnecessary information and ensure that the content is current and correct. Removing unnecessary content also improves its speed and efficiency.

2. Increased security
Your website is a large portion of your online presence and without it you could be losing a lot of potential clients. Ensure your website is secure by performing a website refresh. This provides the opportunity to clean up the backend code decreasing the chance of security breaches or website crashes.

3. Improved user experience
The user experience in visiting your website is imperative. You want to engage them and make it simple for them to find what they are seeking. Updating your website allows you to improve the navigation and lay your content out in the most logical way from the visitors perspective. This will also improve your website bounce rate (the percentage of visitors to the website who navigate away from the site after viewing only one page.)

4. More device friendly
We all know that more and more people are browsing the web on their devices, so how user friendly is your site on a device? Not only will visitors navigate away from a website that is too hard to view on a device, having an unfriendly mobile website also damages your Google ranking. A website refresh can ensure your website is optimised for mobile, and ensure you aren’t discouraging a constantly growing number of mobile web users.

5. Brand Awareness
Conducting a website refresh increases the awareness and reputation of your brand. It shows your audience you are making changes and improvements to your business that improves the overall customer journey. It demonstrates that you are active and passionate about your business and service offering.

6. Improved SEO
​The algorithms of search engines rate more than just your website keywords, they also look at your bounce rate, your visitor duration, broken links, pages viewed and more. Taking the time to go through this process will not only address the first five reasons we’ve outlined, but it will also improve your SEO performance ensuring you will be found by your target audience.

In conclusion, a website refresh is a sure fire way to make sure you continue to stand out in the crowded World Wide Web.