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How To Use Video Marketing To Your Advantage

Amazing video content can often go much further than most marketers realise, so knowing how to use video marketing to your advantage is key. Publishing a video on YouTube means having content on the second most important search engine in the world, and the mere presence of the video affects the most important SEO ranking factor: content.

Video can help you to reinforce the message your brand is trying to get across, as well as show off the personality of your business with behind the scenes footage and interviews. You can also create how-to’s regarding a product, educating the viewer and encouraging them to buy. As a digital marketing agency, we cannot recommend video marketing enough!

There are many stats to back up the effectiveness of video marketing:

  • 75% of all mobile data traffic worldwide will be video by 2021.
  • Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
  • Social video generates 1200% more shares than text and image content combined.
  • 59% of executives agree that if both text and video are available on the same topic, they are more likely to watch the video.
  • You are 53 times more likely to show up on page 1 of the Google search results if you have video embedded on your website.
  • Video positively impacts click-through rates on emails, up to as much as 200 to 300%.

Now, let’s take a look at how businesses can make the most of their video marketing efforts.

Create Interesting Videos That People Actually Want To Watch

Creating videos people actually want to watch is key. Don’t focus on the sale, focus on the story instead! People don’t like it when you try too hard to sell to them. You should be creating content around a story, not around why they should buy a product. Make the first 10 seconds interesting, as many people will decide to carry on watching or bounce after this time. If it fits in with your brand, don’t be afraid to use humour and personality too – it’ll keep people coming back and help them to resonate with your business.

Educate Customers and Prove Your Expertise

Educating your audience is one of the most powerful methods you can use in order to build a positive relationship with customers, garner trust, and develop a reputation. You can do this in many ways; create a webinar or a series of educational videos based around a subject to showcase your industry knowledge, position your brand as a thought leader, and add value to your consumers’ lives. You should collect many leads in the process. You can also use video to provide social proof and further encourage people to work with you.

Optimise Your Video For SEO

Optimising your video for SEO is very important. Host it on your own domain before you upload to any sharing sites, and enable embedding to increase your chances of receiving inbound links. Descriptions allow Google to make sense of your video and understand what the content entails, so take your time with descriptions and unique titles, and ensure you use relevant keywords.

Contact Us Today

Contact us at Optimum Marketing, a Melbourne-based Creative Digital Agency to discuss video development. We are your go-to digital marketing agency and we’re here to answer your questions!