Helpful MARKETING Tips


Top Ways To Grow Your Email Subscribe List

Growing an email subscriber list is a great way for companies to succeed online, by providing constant, valuable content to those that are subscribed to their email. Email marketing, despite having been around for more than a quarter-century, still offers exceptional ROI for companies that can get it right.

One of the first things to consider is building and maintaining an email subscriber list. There are a number of ways to encourage your audience to sign up to your e-newsletter, growing your email subscriber list exponentially over time. 40 per cent of B2B marketers claim that email newsletters have played a large role in the success of their content marketing. Additionally, 80 per cent of businesses feel that their ability to retain their customers increases as a result of email marketing.

It’s no wonder why you’d want to get email marketing right.
Check out these strategies to grow your email subscriber list.

Generate Free Online Tools And Resources

As a B2B marketing agency, we believe that if you want to capture prospects’ email addresses, offering them something valuable in return is what will get them to complete the sign up process. People won’t just type in their email address into forms voluntarily: they want something in return. Try to offer them something enticing for signing up – something that they can’t refuse.

Some businesses offer all website visitors that sign up to their email list a free trial of its product. Don’t have a free trial? No problem; you can offer your audience other things, such as gated content, instructional videos, e-books, or a tool that makes users’ lives easier. Once you have something valuable to offer, your audience will be more willing to accept your marketing material to their inboxes.

Promote Your Lead-generating Campaigns On Social Media

Once you’ve created a valuable incentive for customers to sign up to your email list, the next step is to let the social media world know. As a marketing agency in Melbourne, we understand the power that social media can have on outreach. Begin by advertising your lead-generation campaign on social media, informing customers of the amazing free stuff that they can receive by signing up to your email list – along with the value they’ll get from the email itself, of course. Use your accounts on Twitter, Facebook and Instagram to encourage people to your email signup page. This can be done by adding a link to subscribe to your email list in your social media bios, and adding a Call To Action at the end of your captions letting them know where to find the link.

Add Engagement Features To Your YouTube Channel

Some members of your audience might be reluctant to leave the social media environment and hop on over to your website to subscribe, but that’s okay. There are many ways to provide your audience with opportunities to sign up to your email list, without needing to be on your website in the first place. Thanks to features on various social media platforms, like YouTube “end cards,” you can now capture email addresses from within the social media app itself. Include end cards at the end of your video and get people to sign up that way instead.

Test Your Campaign Copy

If you’re doing all of the above but think that you could do even better, remember to pay close attention to the email itself. Does it read well? With such busy schedules, people prefer to have a quick scan of emails – getting the most important information as soon as they can. Try and provide engaging content that reads well and is easy to understand.

Using  A/B testing to figure out what what’s working and what could be improved on is a great way to set benchmarks, and improve your email marketing strategy even more. Sometimes making small changes to the wording can have a profound effect.

Want to know more about how to grow your email subscriber list? Feel free to get in touch with us today at Optimum Marketing. We are an experienced Melbourne-based B2B marketing agency that offers a variety of services, which can help extend your reach and attract new audiences.