Helpful MARKETING Tips


User Experience is More Important Than You Think

If you want a hit website, consider the importance of user experience. This is all about what a person feels when they interact with your brand. User experience includes everything from accessibility, to usability, performance, and marketing. If you neglect user experience or forget to consider how users feel when they interact with your brand, then you’re more likely to encounter issues in terms of customer relationships.

Keep Users Coming Back

People are more likely to return to your site if they have a great user experience, as a site that is difficult to navigate can deter users from returning. The design of your website plays a huge part in the user’s experience, and whether or not they connect with your brand and want to form a relationship with your business that will keep them coming back. A great site design involves ensuring that the menus are intuitive roadmaps of your site’s pages in order to improve user experience. Repeat visits and purchases are ideal, and a key component to a company’s success. If you aren’t familiar with setting up a website, getting in touch with marketing agencies in your area that offer website development services can help you to design a user-friendly website, no matter how complex your business model is.

Creating The Right First Impression

No matter what stage in business you are at, the user experience should be a crucial consideration for your website design and customer engagement efforts. Great user experience can help send the right message and provide a key idea of what users should expect from your company. But remember that user experience isn’t just about how current and potential customers experience your website – it involves how they experience your brand at every touchpoint. And so, another way to create a good first impression is to provide quality customer service. On social media, for example, responding to comments or Direct Messages can give the impression that real people, who care about your customers, are behind your brand.

Knowing Which Areas You should Develop

At the core, user experience is about assessing, exploring and recording interactions that users have with your website and brand. When you have this information, you can use it to charter a path for further business development. You will be able to understand what areas of your site users are more interested in and the type of information that they want. You can then use your resources to build up these areas of your site and your brand. In doing so, you can ensure that you increase productivity and the effectiveness of your site in order to generate leads and convert visitors into customers.

Are you interested in discussing your marketing campaign or improving the user experience on your site?
If so, contact us at Optimum Marketing –  a Full-Service Marketing Agency that Melbourne companies trust. We’ll help you build your site the right way and ensure the experience is great for all users.