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Why Good Copy Is Just As Important As Visuals In Digital Marketing

Compelling copy is just as important as visuals in digital marketing. No matter what you’re selling, it’s important to provide well written information to accompany images about your product, service, or brand. Content helps your business to establish trust and authority in your industry, but the written word is what motivates, encourages, and convinces your audience to engage with your brand. Other components are important and should be optimised, of course, but an exceptional caption will get your customers’ attention for the right reasons.

Content and copy are not the same, even though some businesses use the terms interchangeably. Copy is a term that refers to various types of marketing text, such as Instagram captions, video captions, and blog posts. Content is a broader term that can define all kinds of text that provides information to build an audience – it can refer to images and videos, too.

Put simply, copy is a part of the content that helps you direct your customer towards a certain action using the written word. It will help you to better connect with customers and boost sales, improve your overall brand image, and achieve better overall success when paired with great web or visual design. As a full-service marketing agency, we know how important copy is to the success of any business in any industry.

Let’s take a look at how you can go about writing copy that gets results.

Titles and Headlines

An attention-grabbing title is important, as are helpful headlines that break up the text. This is particularly useful when it comes to long-form content, such as blog posts. Always ensure that your titles are interesting enough to capture your audience’s attention, as well as true to description. Splitting up the text with headings makes the copy more scannable, as some people may not want to read all the way through.

Long-Form Vs. Short-Form

Long-form content can include e-books and how-to guides, whereas short-form content includes social posts. Both long-form and short-form content have their place due to the type of value they provide your audience. Longer form content, including blog posts, tend to perform better in search engines rankings, providing it is well written, researched in-depth, and optimised for SEO.

All Copy Should Be Unique

You can draw inspiration from other writers, but every piece of copy should be unique. Not only can plagiarism cause issues with brand reputation, but it can also make SEO optimisation difficult. Well-written and unique content is another way for your brand to stand out from others.

Double Check For Errors

Double, and even triple check, your copy. If needed, don’t be afraid to get a fresh pair of eyes on the content, in case there’s something you may have missed. Better yet, have a professional copywriter look it over or write it for you. This can be especially helpful if you feel as though you don’t have the time you’d like to write the copy yourself. When giving a copywriter a brief, give them as much information as you can, and remind them to ensure the tone of voice is in-line with your brand.

Quick Tips For Better Copy:

  • Make your writing clear and candid, short sentences are often best, as are simpler word choices
  • Know your audience and the purpose of the content
  • Incorporate humour and personality, if it’s true to your brand
  • Ensure the writing aligns with your brand image
  • End with a significant call to action

Contact Us Today

Contact us at Optimum Marketing, a Melbourne-based Marketing Consultancy Agency, to discuss your copywriting and marketing strategy today. Our expert copywriters can help you to create high quality copy that aligns perfectly with your brand!