Optimum MarketingMarketing Strategy
Our accredited Certified Practising Marketers can devise innovative and customised marketing plans to ensure maximum profit and ROI on your marketing investment.
At Optimum Marketing we truly believe in the importance of having a defined marketing strategy aligned to your business objectives. Having a clear 12 month roadmap for your marketing objectives is fundamental to achieving optimum success with your marketing objectives.
Our in-depth marketing plans are tailored to each of our client’s businesses and cover:
Industry Research
A comprehensive industry analysis to identify market opportunities.
Internal Analysis
A thorough internal analysis to identify strategic business opportunities and process improvements.
Market Segmentation
Audience segmentation by analysing key traits to form targeted groups for effective messaging and campaign delivery.
Ideal Client Profiling
We define ideal client profiles to target your most valuable and relevant customers effectively.
Brand Messaging
Defining your UVP Messaging to ensure your marketing communications resonates to your audience.
Marketing Strategies
A range of comprehensive multi-channel marketing strategies and recommendations.
Benefits of a clear, strategic marketing plan
Provides clear direction and strategic focus
A marketing plan ensures your team is aligned on goals, priorities, and messaging, helping you make smarter decisions and avoid reactive marketing.
Maximises ROI through targeted efforts
By identifying the right audiences, channels, and tactics, a marketing plan helps you allocate budget and resources effectively for the greatest impact.
Any questions?
Check out the FAQs
Still have unanswered questions and need to get in touch?
Our marketing strategies encompass:
Market segmentation to identify your ideal client.
Unique Value Proposition (UVP) messaging to ensure your communications resonate with your audience.
External analysis, including industry and competitor reviews.
Multi-channel marketing strategies covering branding, digital marketing, SEO, website improvements, social media, targeted campaigns, case studies, database building, public relations, content planning, and more.
Our process involves several key stages:
Discovery Survey
We start by collecting detailed information about your business, goals, competitors, and service offerings.Strategy Development
Your Marketing Manager collaborates with you to create a custom strategy and a 12-month marketing calendar tailored to your needs.Implementation
Once approved, our team executes the strategy, managing the process and deliverables under the guidance of your dedicated Marketing Manager.Monthly Reporting
You receive ongoing reports to track performance, measure ROI, and refine tactics as needed.
Yes, we provide flexible marketing packages tailored to your needs, including:
Essential Package: 30 hours/month of marketing services.
Professional Package: 50 hours/month of marketing services.
Enterprise Package: Full-time marketing support (5 days/week).
Individual Service Packages: Access to specific services like SEO, social media management, or copywriting.
We specialise in supporting businesses in the following industries:
Manufacturing
- Industrial
- Construction
Technology
Education
Professional Services
Transportation
To begin, you can:
Fill out our contact form.
Call us at 1300 225 183.
Email us at info@optimummarketing.com.au.
Our team will respond promptly to discuss how we can assist you in achieving your marketing goals.