Optimum Marketing
B2B Marketing Trends in 2026. It’s More Human Than You Think.
Let’s be honest, predicting marketing trends can feel like reading tea leaves. But some shifts are impossible to ignore. As we navigate 2026, B2B marketing is experiencing a fascinating paradox, becoming simultaneously more automated and more human. The AI Revolution That Actually Happened Remember when AI was this vague, futuristic concept that everyone talked about […]