In the ever-evolving landscape of B2B marketing, staying ahead of the competition requires more than just a single approach. The modern buyer is more informed and discerning, often engaging with a variety of channels before making a purchasing decision. This is where a multi-channel marketing strategy becomes invaluable. For B2B companies, adopting a multi-channel approach […]
You need to understand your customers to provide them with what they want. To stand out in today’s competitive business environment, providing a relevant and targeted customer experience is necessary. In this article, we’re going to focus on how personalisation can foster relationships and increase engagement. Understanding what personalisation means today In the past, seeing […]
It’s no secret that running a B2B business can be a challenge. Trying to manage the various operational responsibilities often leaves limited time to delve into your marketing strategy and implementation requirements. Investing in marketing is however key for any business who has growth objectives. Your time however will always be best spent on doing […]
It is no secret that the marketing industry evolves at a rapid rate. With the introduction of new technologies and ever-changing trends, it’s essential to keep up to date to avoid falling behind in comparison to competitors. Through research and analysis, Optimum Marketing has identified three key trends that are expected to impact B2B businesses […]
In the first part of our social media step-by-step guide, we discussed tips and tricks for reinspiring your content. Now that you have gathered your content, we take a look at some tools for making graphic design easy. Our resident graphic designer Alana has collated a list of tried and tested tools to assist you […]
It’s no secret that social media is a powerful marketing platform in 2021. Facebook, Twitter, Instagram and LinkedIn provide unique opportunities to communicate messaging about your products and services to a range of audiences. In fact, statistics support this, with 83% of B2B marketers utilising social media as a tool for advertising and 57% of […]
Is your business ready to take on 2020? With a new year just around the corner, it’s the perfect time to shake things up when it comes to marketing for your business. An essential tool to ensure business growth is to have a marketing plan with annual objectives that clearly outline a roadmap on how […]
Most people, whether in business or marketing, have heard the term ‘SEO’ or Search Engine Optimisation. In fact, many B2B marketing agencies are actively making their SEO efforts a priority. But how many people truly understand what SEO entails? Search Engine Optimisation (SEO) is a marketing practice used to attract organic traffic to a website […]
With 97% of B2B businesses already utilising LinkedIn to drive traffic to their websites, the platform has become a hub of professional networking activity, as well as a place to share your success and solidify your place within your industry. LinkedIn has transcended its original functionality of promoting career progression and networking and has evolved […]
Compelling copy is just as important as visuals in digital marketing. No matter what you’re selling, it’s important to provide well written information to accompany images about your product, service, or brand. Content helps your business to establish trust and authority in your industry, but the written word is what motivates, encourages, and convinces your […]
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