To market a product or service well, the first thing you must be clear on is, WHO is your ideal customer. Trying to market the one product or service to everyone using the same message will always limit your sales conversions. This is because one message can not speak to all buyers. Knowing your ideal […]
Here are six signs that the time is right to make a positive investment in marketing your business. 1. You don’t know what you don’t knowIt’s no easy feat to keep abreast of an ever changing world of Marketing, especially Digital Marketing. Every month there are new marketing software platforms, social networks, search engine algorithm […]
It can be tempting to look at the marketing activity of a competitor or a leader in your industry and assume their strategy is obviously working for them, so it will therefore work for your business too. However copying marketing ideas and content from the competition isn’t a shortcut to success and can actually do […]
Whether you’re using outsourced marketing services or have your own marketing department, the world of digital marketing is fast moving and it can be challenging to get to grips with how it can add real value to your business. The good news is that there are a wealth of blogs giving free information, advice, tips […]
WIFM: ‘What’s in it for me?!’ It’s a term that is forever at the front of our minds when writing content on the behalf of our clients.If you take the time to write content that focuses on providing value for your prospects and clients you will much more likely succeed in building their trust. So think more […]
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