At the start of this year Facebook announced, yet again, another set of algorithm changes, known as Facebook Zero, which will dramatically change the way brands exist and interact on the platform. Facebook revealed there would be a significant focus on prioritising content in newsfeeds and would be creating more meaningful social interactions, lead by […]
How often do you refresh your website?It’s key to ensure it is given a refresh regularly to ensure the content is current, increases your search engine rankings and to let your audience know you are active. Let’s take a look at the reasons why. 1. Up to date and correct contentWhen was the last time […]
As the year comes to an end, it’s the ideal time to review your marketing initiatives conducted throughout the year, analyse the results and determine which channels and messages generated the most leads and awareness for your brand. This holiday period take the time to reflect on your 2017 business results and set goals to […]
As 2017 draws to a close many business owners will be reviewing their results and reflecting what worked and didn’t in their sales and marketing efforts. As a result, it is also the time of year to create your 2018 sales and marketing strategies from the data gathered throughout the year. What if you haven’t […]
You may already be posting on social media, creating content and engaging with consumers, but are you building your brand equity? Are your consumers responding well to your content? We’ve put together an infographic below to show you 4 key ways to build your brand equity using social media.
Is your revenue declining or becoming stagnant? Is there a gap in your online presence compared to your competitors? Unsure where to begin communicating through online channels? Facebook, LinkedIn, AdWords, SEO – what does it all mean and should I be using it? If you ask yourself these questions regularly, then you know investing in Digital Marketing is a […]
Want to get a better grip on your Marketing? Read our Top 6 Book Recommendations! 6. Crossing the Chasm – Geoffrey A. MooreIf you want to know how to develop new markets, this is the book to read. Geoffrey Moore guides you along a journey focusing on technology, big data, and real life lessons that […]
Don’t want to end up in your subscriber’s junk mail folder? Follow our top tips below for how to execute the perfect Email Campaign (eDM). Use a catchy subject line Does your headline resonate with your target audience? Does it create curiosity by educating, entertaining or addressing a frustration? Many people believe that the length […]
To market a product or service well, the first thing you must be clear on is, WHO is your ideal customer. Trying to market the one product or service to everyone using the same message will always limit your sales conversions. This is because one message can not speak to all buyers. Knowing your ideal […]
Here are six signs that the time is right to make a positive investment in marketing your business. 1. You don’t know what you don’t knowIt’s no easy feat to keep abreast of an ever changing world of Marketing, especially Digital Marketing. Every month there are new marketing software platforms, social networks, search engine algorithm […]
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